Honesty
We communicate with integrity, in a respectful and direct way among ourselves, with our collaborators and with our clients.
Loyalty
We believe in establishing lasting relationships based on commitment and mutual respect.
Excellence
We strive to always offer you the best service and results because we believe in the value of what we do, and we are committed to continuous improvement.
Passion
The intangible force that moves us, helps us grow and makes our lives and those around us better.
Founder
Susana Jiménez is an HR, Culture, Values and Leadership Advisor, Facilitator, Speaker, Professor, Coach and Mentor, with more than 20 years of experience in team management in various sectors. She holds a master’s degree in HR Management, a master’s degree in Marketing and Sales, an EBBA in Strategic Management and a Diploma in Tourism and Hotel Management.
After having lived and managed various teams and companies in the US and Europe, she founded her own brand and consultancy Aprofitalents in 2017. It is a business consultancy with a social focus and the mission to help companies practice a more responsible and healthy leadership style, developing a more innovative, productive, creative, loyal, and self-managed team.
She is currently a member of the non-profit 50a50 lideratge compartit organization with the aim of ensuring the full and effective participation of women, and equal opportunities for leadership in all areas of decision-making in political, economic, and public life.
